Colgate (Palmolive) India, one of the leading hygiene products giants, has strived to give people reasons to smile, reaching them in almost every part of the country. As a company that has always succeeded through its company values of caring, global teamwork, and continuous improvement, Colgate has always worked to improve and enhance the quality of life of individuals and communities through its multitude of partnerships, associations, and initiatives. Thus, realizing the need for a more employable future generation, Colgate launched its pragmatic initiative “Saksham”
[expander_maker id=”1″ more=”Read more” less=”Read less”]The objective of Saksham was to transform the socio-economic conditions of underprivileged youth through its employability-linked skill development program. The program consists of training youth displaying potential and willingness to learn from financially weaker families for 45 days using effective and comprehensive multi-media content. For the implementation of the Saksham initiative in Lucknow, Kanpur, Varanasi, Allahabad, Moradabad, Patna, and Kolkata, Colgate (Palmolive) India partnered with Learnet Skills.
The program enrolled youth from economically weaker families both from urban slum locations and rural areas. As an implementing partner, Learnet skills designed the initiative’s rollout.
Community engagement with Block/Village officials and Learnet workers to spread awareness about the program. Further, a counseling and selection test was held for candidates.
Further, using standardized multi-media content high-quality industry-required training was provided with a special focus given to individuals’ development to help maximize their employment opportunities.
The skill-based programs have successfully created alternative sustainable livelihood options and job opportunities for thousands in Lucknow, Kanpur, Varanasi, Allahabad, Moradabad, Patna, and Kolkata. Besides opening up access to employment opportunities, the program has also had breakthroughs in societal aspects. Some milestones include: